Finding New Employees, via Social Networks
By JULIE WEED, Published: May 30, 2009
[This article was published several months ago, but the info and insight are worth the posting now. Along with Intelligence Slideshow:
Leveraging Social Networks in Your Job Search post]
But now more personal pages, profiles and social networks are serving as fodder for companies looking to fill jobs. To mine its employees’ social networking contacts for potential hires, a business can pay for services from companies like Appirio or Jobvite, whose service Mr. Kennedy used. Both are based in the San Francisco area.
A hiring company that uses Appirio’s product asks its employees to add an application to their Facebook pages. The tool will notify the employees when new jobs open and which of their friends might be a good fit.
“Appirio’s matching engine comes up with a list of friends whose job titles, geographic location and other keywords match their company’s available positions, and the employee can send them a referral in Facebook,” said Ryan Nichols, Appirio’s vice president for product management. The matching engine has access to the same information that a Facebook friend does.
