Employers Look More Closely at Social Media Activity

You’ve been warned about this before, but there’s new evidence that your social media presence is an important part of the perception employers get of you when you apply for a job.

And it’s getting easier for them. A startup called Social Intelligence scrapes the Internet for everything you may have said or done online in the past seven years. It then assembles a dossier with examples of professional honors and charitable work, along with negative information that meets specific criteria: evidence of racist remarks; references to drugs; sexually explicit photos, text messages or videos; flagrant displays of weapons or bombs, and clearly identifiable violent activity.